Pittsburgh Post-Gazette

Client: Pittsburgh Post-Gazette

The news industry faces a host of challenges that jeopardize its livelihood. With the internet taking over as the dominant provider of news and information, traditional newspaper companies struggle to maintain competitive advantage over extensive free web content.

As an interdisciplinary team of graduate design and human-computer interaction students, our charge was to explore opportunities for an informed, sustainable design solution for the Pittsburgh Post-Gazette. We developed a system redesign that cultivates a deeper relationship between PG and its readership in meeting their information needs while addressing the demands of a changing industry. Our solution, the Artisanal Post-Gazette, encompasses web and print for a personalized and intelligent news consumption experience.

Instructors: Renna Al-Yassini, Steve Selzer
Designing for Service Studio
Carnegie Mellon University
Fall 2009

my teammates
Michael Lin
Nick Leonard
Alicia Tseng
Christine Wu

my contribution
user research
project framing
conceptual modeling
synthesis
ideation
visual identity
concept video
presentation design